May 23rd, 2012
inTandem is a husband + wife photography duo based in Austin, TX. Adam and Sarah are relatively new members to AlbumExposure who were kind enough to answer some questions we had for them regarding the album process and how/why they do what they do best… Enjoy!
AE: What do you like most about albums?
iT: Albums offer the ability to create a feeling and allow us to tell a story through photos. Single images can too, but by choosing photos that complement each other, we are able to show movement and expression in a whole new way.
AE: Why do you offer albums to your clients?
iT: One of my most prized possessions is a photo of my grandmother outside of the church, about to walk in and get married to my grandpa. I love it. I get choked up at the mere thought of what it would be like to look through an entire album of their wedding photos… to imagine what it would be like to be there. Albums are crucial. Albums are the thing that are looked through on anniversaries and passed down through generations. They aren’t bound by today’s technology. Albums ooze nostalgia.
AE: How has AlbumExposure helped your album process the most?
iT: AlbumExposure has done wonders to simplify the client proofing system. We find ourselves explaining the technical details less, and focusing more on the the album layout. There is no longer any confusion of pages vs. spreads or where exactly the crease will be, but instead we focus that attention on collaborating to create a perfect design. Also, the capability of uploading high resolution files to the album proof has saved us time and removed the error of confusing low resolution proof files for high resolution print files.
AE: How do you tell “the story” best in an album design?
iT: We always set the atmosphere by sharing the details of the wedding that were carefully chosen by the couple. We also design an album as if we were giving it to someone who was not there to see if for themselves. We try to put ourselves in the happy couple’s shoes, including the details that meant most, and the little side stories that really made them laugh. We aim to include more photos of family and wedding party, since we know those people are the closest to them, and feature the pivotal moments on their own page or full spread as “benchmark moments” that happened throughout the day. Most of all, we remember the details of what it was like to be there- from out of control wind or dim candlelight to clinking glasses or applause- and try to recreate that feeling for the couple in book form to have forever.
Have a look at inTandem’s recent album “Jess-Mike” for an example of the great work they do!